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E-Commerce
Our team has worked with Fortune 100 companies selling
thousands of products to small 5 man companies selling a few dozen products.
In each case, we bring to bare the full effort of producing the most
ROI with the resources the client can afford.
Some very important things to remember when planning
your e-commerce activities:
- How quickly does your visitor read a call to action
on your site
- How easy is it for your visitor to the find the product
they want
- Do your emails promote your products and services
to the fullest
- Does your Pay-Per-Click advertising use the correct
language to trigger a quick call to action when they come to your
site
- Can they easily find your site when using search
phrases the support your product or service
- Have you designed your site to allow for cross-selling
and up-selling of key products that bring you the most profits
- Are you using the internet wisely to secure every
possible prospect, given your budget, and convert them into a client
Whether you are selling a service or a product, we can
help you. We will explain the steps needed to find that elusive ROI
and make your company stand out from the crowd.
Here is some interesting research from DoubleClick Inc.
on 2004 On-line shoppers:
|
Marketing
Techniques Driving Online Holiday Shopping |
|
Methods
Comsumers Used to Find a Gift to Buy Online |
Percentage |
|
Search
engine results |
38% |
|
Seeing
products on a web site |
30% |
|
Word
of mouth |
26% |
|
Seeing
them in a catalog |
22% |
|
Seeing
them in a store |
20% |
|
Ads
on search engines |
17% |
|
E-mail
marketing |
16% |
|
Television
ads |
15% |
|
Television
programs |
14% |
|
Web
advertising |
14% |
|
Comparison
online shopping tools |
12% |
|
Magazine
ads |
11% |
|
Source: DoubleClick Inc. |
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