ROI Hunters BLOG
What can you do if your are loosing your clients to
your competitors' aggressive marketing campaigns? How do you get your
clients to come back to your site and find a new benefit or service
they can take advantage of? What can you do if the prospect wants to
know more about you then what you have showed them on your web site?
Email marketing is the tool we use to combat these situations.
We help our clients create weekly or monthly campaigns designed to place
as many call to actions as we can in front of your clients so that your
clients stays engaged with your company.
Here are some key things to remember when using email
- Low Cost -
it is one of the most inexpensive ways to reach your internet clients
and prospects, compared to traditional channels of communications.
- Enhance Your Ads - a well timed
email campaigns with purchased TV, radio or print campaigns can enhance
the performance of your marketing efforts.
- Instant & Measurable - ask your
newspaper, postcard, or business letter campaign manager to tell you
how many people read or opened their work. What did they look at when
they opened it. With email newsletters you can answer those questions.
- Share of Mind - you can keep your
company name or brands in front of your clients or prospects with
regular frequency by sending out email campaigns each month with timely
information and offers.
- Build Relationships - when you have
their permission you can ask for feedback and show your clients you
are listening to them by showing their results on your web site or
- Customized Messages - sending specific
messages to your readers that have identified a category or topic
that has value to them.
- Other Email Newsletters - there
may be others out their with complementary demographics already marketing
to the same audience. We can show you how to capitalize on that by
advertising on their list.
Email Marketing ...