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ROI Hunters BLOG

Email Marketing

What can you do if your are loosing your clients to your competitors' aggressive marketing campaigns? How do you get your clients to come back to your site and find a new benefit or service they can take advantage of? What can you do if the prospect wants to know more about you then what you have showed them on your web site?

Email marketing is the tool we use to combat these situations. We help our clients create weekly or monthly campaigns designed to place as many call to actions as we can in front of your clients so that your clients stays engaged with your company.

Here are some key things to remember when using email campaigns:

• Low Cost - it is one of the most inexpensive ways to reach your internet clients and prospects, compared to traditional channels of communications.
• Enhance Your Ads - a well timed email campaigns with purchased TV, radio or print campaigns can enhance the performance of your marketing efforts.
• Instant & Measurable - ask your newspaper, postcard, or business letter campaign manager to tell you how many people read or opened their work. What did they look at when they opened it. With email newsletters you can answer those questions.
• Share of Mind - you can keep your company name or brands in front of your clients or prospects with regular frequency by sending out email campaigns each month with timely information and offers.
• Build Relationships - when you have their permission you can ask for feedback and show your clients you are listening to them by showing their results on your web site or follow-up newsletters.
• Customized Messages - sending specific messages to your readers that have identified a category or topic that has value to them.
• Other Email Newsletters - there may be others out their with complementary demographics already marketing to the same audience. We can show you how to capitalize on that by advertising on their list.

Email Marketing ...